Sales Training: Practical Sales Techniques
About Course
Sales Mastery: A Practical, Empathy-Driven Approach
Course Objective:
- Equip students with essential, adaptable sales skills that emphasize understanding customer needs and creating solutions.
- Redefine sales as a skill based on empathy, listening, and integrity that applies to any professional context.
- Remove the stigma around sales and showcase its relevance across career paths.
Module 1: The Fundamentals of Customer-Centered Sales
- Introduction to Sales as a Problem-Solving Tool
- Why Sales Skills Matter in Every Career Path
- Reframing Sales as a Means of Solution Delivery
- Identifying “Sales Moments” in Daily Life
- Active Listening and Empathy in Sales
- Developing Active Listening Skills
- Understanding the Customer’s Pain Points and Needs
- Exercises in Empathy-Driven Communication
- Sales Mindset: Confidence Without Manipulation
- Removing the “Slimy” Perception of Sales
- Building Confidence Through Product Knowledge and Authenticity
- Creating a Solution-Oriented Mindset
- Ethics and Integrity in Sales
- Why Ethical Sales Lead to Long-Term Success
- Identifying Manipulative Tactics and Avoiding Them
- Building Trust and Lasting Relationships with Clients
Module 2: Essential Sales Skills for Real-World Applications
- Effective Communication Techniques
- Clear and Persuasive Messaging
- Tailoring Your Communication Style to Different Personalities
- Exercises in Building Rapport Quickly and Effectively
- Understanding Customer Needs Deeply
- Asking the Right Questions
- Identifying Needs vs. Wants
- Structuring Solutions Around True Customer Desires
- Building a Value Proposition
- How to Present a Product/Service as a Solution
- Aligning Product Benefits with Customer Needs
- Crafting Value Propositions for Products, Services, and Personal Branding
- Overcoming Common Objections
- Techniques for Handling Objections Without Pressure
- Understanding the Root of Common Objections
- Strategies for Reframing Objections as Opportunities
Module 3: The Sales Process from Start to Finish
- Prospecting and Initial Contact
- Identifying and Researching Ideal Clients or Job Opportunities
- Making a Positive First Impression
- Building Curiosity and Openness for a Deeper Conversation
- Presenting the Solution
- Structuring a Compelling Solution Presentation
- Using Stories and Examples to Drive Engagement
- Addressing Concerns and Offering Reassurance
- Closing the Sale with Integrity
- Recognizing the Customer’s Readiness to Buy
- Techniques for Closing Without Pressure
- Finalizing the Sale with an Emphasis on Satisfaction
- Following Up and Building Relationships
- Importance of After-Sales Follow-Up
- Building Customer Loyalty and Repeat Business
- Using Feedback to Improve Future Sales Interactions
Module 4: Applying Sales Skills Across Career Paths
- Sales in Job Interviews and Career Advancement
- Selling Yourself in a Job Interview
- Using Sales Skills for Networking and Career Growth
- Building Your Personal Brand
- Sales in Customer Service and Support Roles
- Recognizing Upselling and Cross-Selling Opportunities
- Enhancing Customer Experience Through Support and Solutions
- Using Empathy to Handle Difficult Customer Interactions
- Sales for Entrepreneurs and Freelancers
- Pitching Ideas and Services as a Freelancer or Small Business
- Understanding Client Needs and Differentiating Yourself
- Pricing and Negotiation Tips for Independent Work
- Sales Case Studies Across Various Careers
- Real-Life Sales Successes in Different Professions
- Analyzing How Sales Skills Enhanced Career Outcomes
- Practical Exercises in Applying Sales in Your Field
Final Project: Crafting Your Own Sales Pitch
- Assignment: Develop a sales pitch for a product, service, or personal career goal.
- Requirements: Incorporate empathy-driven techniques, value propositions, and ethical closing methods.
- Feedback: Receive feedback to refine the pitch for real-world applications.
